Prep your distribution path
Confirm your storefront, pricing, and download experience before launch week. Every extra step reduces conversion.
Make sure your delivery path is clear: readers should know exactly what happens after purchase.
Sequence your announcements
Schedule announcements across three waves: internal team, close network, then public channels.
Each wave should include a simple message, a clear call to action, and one shareable asset.
Build one strong offer
Choose a launch offer that is simple to explain and easy to claim. Complexity dilutes urgency.
Tie the offer to a clear deadline to keep momentum high during the first week.
Measure and follow up
Track the channels that perform best and double down while the launch is live.
Follow up with buyers and invite them to share or leave feedback. Social proof compounds quickly.