Position the book as a business asset
A well-positioned book is a sales asset. It shortens sales cycles by proving credibility and helping buyers understand your framework.
Treat the manuscript like a product: define the buyer, the pain, and the outcome.
Write for the decision maker
Keep chapters focused on the decisions your reader must make. Less theory, more process and clarity.
Use straightforward language and avoid jargon. Authority grows when the reader can act immediately.
Design for reuse
Break key ideas into visuals, checklists, and frameworks. These become assets for marketing, sales enablement, and workshops.
A reusable book multiplies impact far beyond the page.
Make distribution part of the plan
Decide how the book will be used before you publish. Is it for onboarding, sales, partnerships, or hiring?
Clear distribution goals inform the final structure and help you measure success.